02 — The System

FIVE LAYERS.
ONE REVENUE
MACHINE.

We don't run ads. We build end-to-end revenue systems — acquisition, attribution, AI, CRM, and the strategy layer that directs them all.

01Acquisition
02Analytics
03AI
04CRM
05Strategy

“Campaigns end. Systems compound.

System Architecture

THE FIVE LAYERS
IN DETAIL.

01

PAID ACQUISITION

The engine that drives top-of-funnel growth

Campaigns without a system are just spend. We build the architecture that makes every rupee traceable to an outcome.

Platforms & Tools

Google SearchMeta Full FunnelGoogle Shopping / PMaxYouTubeLinkedIn

What's Included

Intent-led campaign architecture
Negative sculpting & exact match structure
Creative strategy & ad copy briefs
ROAS-bid automation tuned to your margin
Audience architecture rebuilt every 60 days
Budget pacing & reallocation
02

ATTRIBUTION & ANALYTICS

The lens that shows what's actually working

Meta's reported ROAS almost always overstates actual contribution. We install the infrastructure to know the truth before scaling.

Platforms & Tools

GA4 Setup & AuditLooker Studio DashboardsCross-channel AttributionConversion Tracking

What's Included

Closed-loop attribution model
GA4 event taxonomy & data layer
Custom Looker Studio live dashboard
Cross-channel de-duplication
Monthly attribution health check
Platform vs. truth reconciliation reports
03

AI INTELLIGENCE LAYER

The layer that learns faster than human review

Machine learning surfaces what's working before you'd spot it manually. Bids tuned to your actual margin — not platform defaults.

Platforms & Tools

Predictive Bidding ModelsAudience ScoringAnomaly DetectionSmart Budget Alerts

What's Included

AI-powered bid optimisation by margin tier
Audience quality scoring model
Automated anomaly detection & alerts
Predictive spend pacing
Creative performance forecasting
Competitor signal monitoring
04

CRM & RETENTION

The layer that turns acquisition into compounding

Acquisition without retention is a leaky bucket. We wire your CRM to your ad data so your best customers fuel your next campaign.

Platforms & Tools

HubSpotKlaviyoWhatsApp AutomationSalesforce Sync

What's Included

CRM-to-ad platform audience sync
Offline conversion imports
Customer lifecycle segmentation
Suppression audience management
Re-engagement automation flows
LTV scoring for acquisition targeting
05

STRATEGY & ARCHITECTURE

The intelligence layer that directs the whole system

Not a monthly report. A standing war room where we diagnose what changed, what compounded, and what to accelerate next quarter.

Platforms & Tools

Monthly War RoomRevenue RoadmapsQBRsCompetitive Intelligence

What's Included

Monthly strategy war room (not a report review)
Quarterly revenue architecture review
90-day growth roadmap updates
Category competitive intelligence
Channel entry / exit recommendations
Board-ready revenue attribution summaries
Revenue Architecture Tiers

THREE ENTRY POINTS.

Every tier is built on the same Revenue Architecture philosophy — the difference is depth, speed, and the number of system layers engaged.

01

FOUNDATION

Acquisition + Attribution

Retainer / mo

₹40,000 ₹80,000

Ad Spend Range

₹50K – ₹2L / mo

Ideal For

Growth brands launching paid acquisition with a proper attribution baseline for the first time.

System Layers

01 — Paid Acquisition
02 — Attribution & Analytics
Start with FOUNDATION
02Most Popular

INTELLIGENCE

Full stack + AI + CRM

Retainer / mo

₹80,000 ₹1,60,000

Ad Spend Range

₹2L – ₹10L / mo

Ideal For

Scaling brands that need the full system — acquisition, AI optimisation, and CRM sync working together.

System Layers

01 — Paid Acquisition
02 — Attribution & Analytics
03 — AI Intelligence
04 — CRM & Retention
Start with INTELLIGENCE
03

FULL ARCHITECTURE

All 5 layers + dedicated pod

Retainer / mo

₹2,00,000+

Ad Spend Range

₹10L+ / mo

Ideal For

High-growth companies that want Colt & Co. as a revenue architecture partner, not just an agency.

System Layers

All 5 System Layers
Dedicated Revenue Pod
Board-Level Attribution Reports
MMM & Cross-Channel Modelling
Start with FULL ARCHITECTURE

Not sure which tier? Start with the free revenue diagnostic — we map your current system gaps and tell you exactly which tier addresses them, or whether you're ready for any of them.

Get Diagnostic →
How We Work

Pricing Model

Fixed Retainer. Always.

One flat monthly fee. No percentage of your ad spend. We don't earn more when you overspend — our incentive is your efficiency.

Account Ownership

Your Accounts. Your Data.

Your Google and Meta accounts are yours. Ad spend billed directly to your card. You have full access to everything, at all times.

Engagement Terms

No 12-Month Lock-In.

3-month minimum so the system compounds. Then month-to-month. No annual traps. No penalty for leaving once the system outgrows us.

LAYERS

NOT SURE WHICH
TIER FITS?

Start with a free revenue diagnostic. We'll map your current system gaps and show you exactly which tier addresses them — including if none of them do yet.

Free Diagnostic →Book Call