WE GOT TIRED OF
OPTIMISING ADS
INSIDE A BROKEN
SYSTEM.
India-based revenue architecture partner. Fixed retainer. No percentage of spend. One objective: build systems that compound.
Entity
Colt & Co.
Expertise
Revenue Architecture
Based in
India
Model
Fixed Retainer · No % of Spend
Most agencies optimise ads. They move bids, test creatives, rotate copy. Every month, the report shows impressions, clicks, and a ROAS number that looks good on a slide. The revenue doesn't move.
We got tired of being on the wrong side of that equation. So we started building the system that ads should sit inside: closed-loop attribution, AI-driven optimisation, CRM sync, and the strategy layer that connects all of it to actual revenue.
Not an ad agency. A revenue architecture partner. We don't earn more when you spend more — fixed retainer, always. We have exactly one way to grow: build systems so good you stay and send others.
“Wearchitectrevenue.Everythingelseisafeature.”
India-based means access to deep analytical and AI talent, with the cost structure to invest more per client in data infrastructure, tooling, and time-on-account than most agencies at the same price point.
WHAT WE HOLD
OURSELVES TO.
Build the system, not just the campaign. Campaigns end. Systems compound.
Fix attribution before scaling spend. Bad data teaches the algorithm to be wrong faster.
Never earn more because you spend more. Fixed retainer, no exceptions.
Your accounts are yours from day one. No data hostage-taking, no platform lock.
Tell you when your budget is too small for the system to work. Honesty over revenue.
No report padding with impressions, reach, or likes as success metrics.
Same retainer in month 12 as month 1. No renegotiation, no honeymoon pricing.
Turn down work that isn't a genuine fit. A bad case study costs us more than a lost prospect.
THE SYSTEM
BEHIND THE SYSTEM.
Colt
Revenue Architecture Lead
System design, channel strategy, revenue attribution
Acquisition Pod
Paid Acquisition
Google, Meta, YouTube — campaign architecture & bidding
Data Pod
Data & Intelligence
GA4, BigQuery, Looker Studio, AI bid models
CRM Pod
CRM & Integrations
HubSpot, Klaviyo, offline conversion sync, automation
Intelligence and Full Architecture tier clients get a named revenue lead — not a rotation of account managers.
SEE IF WE'RE
A FIT.
We turn down work that isn't a good fit. A 30-min strategy call tells both sides whether this makes sense.