03 — Results

DIAGNOSIS.
SYSTEM BUILT.
OUTCOME.

Not campaign wins. Revenue system outcomes. Every number has a diagnosis behind it and a system that produced it.

4.1×

Avg Attributable ROAS

30+

Systems Built

34%

Avg CPA Improvement

3Cr+

Monthly Revenue Managed

Channel
Vertical
01 / 05

D2C Fashion Brand

D2C·Mumbai
57%

CPA Reduction

₹180 → ₹74 CPL

Diagnosis

3 campaigns burning 40% of budget with zero attributable conversions. Attribution tracked clicks, not sales.

System Built

Closed-loop GA4 attribution + exact intent clustering. Removed 3 campaigns, rebuilt on real purchase signal.

02 / 05

B2B SaaS Platform

SaaS·Bengaluru
4.2×

True Attributable ROAS

Full-funnel Meta rebuild

Diagnosis

12 fragmented ad sets with pixel double-counting inflating ROAS by 1.8×. Leadership thought they were profitable.

System Built

Consolidated to 3 funnel stages. HubSpot offline conversion import. De-duplicated attribution model.

03 / 05

EdTech Startup

EdTech·Delhi
3.8×

Blended ROAS

Shopping + Meta combined

Diagnosis

Retargeting existing enrolled students with acquisition campaigns. No CRM suppression. 30% of spend wasted.

System Built

CRM sync + suppression audiences + first Google Shopping launch. Audience architecture rebuilt.

04 / 05

FinTech Lender

FinTech·Pune
62%

CAC Reduction

₹320 → ₹190 CPL

Diagnosis

Keyword strategy built for volume, not intent. Top-of-funnel terms with 0.4% conversion rate consuming 60% of budget.

System Built

Bottom-funnel keyword rebuild + Salesforce offline conversion import. Every click traceable to funded loan.

05 / 05

D2C Home Brand

D2C·Chennai
220%

Q4 Revenue Growth

YoY seasonal scale

Diagnosis

No seasonal architecture. Reactive budget shifts during Diwali cost 3× the normal CPL in peak week.

System Built

Full Q4 revenue system — pre-planned bid shifts, creative refresh schedule, paced budgets through all sale windows.

On system go-live: Calibration is real. Attribution layers sync over 2–3 weeks. ROAS in that window almost always lags steady state. We say this upfront because the agencies who hide it are the ones you left.

RESULTS

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