06 — How We Work
WE DON'T STARTCAMPAIGNS.WE START SYSTEMS.
Six phases. Day 18 go-live. 3-month minimum, then month-to-month. No surprises.
Engagement Timeline
SIX PHASES TO RESULTS.
01
Days 1–3Discovery
We understand your business, goals, and current ad account state.
→30-minute discovery call (strategy-first, not sales)
→Full account access + GA4 read access
→Competitor audit via Meta Ad Library + SpyFu
→Budget and ROAS goal alignment
→Vertical-specific benchmark review
02
Days 4–7Strategy
03
Days 8–18Build
04
Days 19–45Data Collection
05
Month 2 onwardsOptimise
06
Monthly + QuarterlyReview & Renew
Typical Timeline
Day 1
Kick-off call + account access
Day 7
Strategy + roadmap delivered
Day 18
Campaigns go live
Day 45
Learning phase ends
Month 3
First renewal decision
Month 3+
Month-to-month
Before Day 1
PRE-ENGAGEMENT
CHECKLIST.
This is what we ask of you before day one. Transparency goes both ways. If you can't share these, paid acquisition probably isn't the right move yet.
01Admin access to Google Ads MCC
02Admin access to Meta Business Manager
03Read access to Google Analytics 4
04Google Tag Manager access
05Looker Studio shared access setup
06Confirmation of billing method (directly to Google/Meta)
07Landing page URLs for each campaign
08Creative assets (or sign-off on creative brief)
09CRM/offline conversion data (if applicable)
10Signed proposal + first retainer invoice
SEEN ENOUGH
TO DECIDE?
Start with a free Revenue Diagnostic — we'll show you exactly what's broken in your system before you commit to anything.